Reducing Our
Digital Carbon Footprint

On average every 1k page views on your website produces 4.61kg of CO2

The truth is web hosting has a very real environmental impact and it’s probably more significant than you might think. Data centres may have tens of thousands of computers, many generating so much heat that they require substantial cooling systems to keep temperatures manageable. Studies show that powering the average website produces 4,500 pounds of CO2 per year. That’s equivalent to driving a new family hatchback for more than 10,000 miles.
SEO analytics

How we help our clients

At Pearson Web Services we don’t believe that you should have to chose between going green and price, so we do not pass on any extra ‘green’ costs to our customers. We consider it as a normal operating cost for our business, but we don’t stop there. Not only are our services Carbon neutral, we plant extra trees for every client who uses our service (in their name) which can actually make their web services carbon neutral (or even carbon negative in many cases).

Our office is powered by 100% renewable electricity which means that on average we lower our carbon impact by 3.4 tonnes of CO2 each year. That’s the hard work of around 1,689 trees. We use REGO backed energy providers for our servers too which means they are powered by 100% renewable energy from solar, wind and hydro.

In addition to this, Pearson Web Services fund other conservation projects across the World. Projects such as tree planting, repairing water boreholes, restoring areas damaged by wildfires and aiding renewable energy in remote areas. For the month of September, we planted 50 Rhizophora Mucronate trees in Madagascar.

Have you considered your digital carbon footprint?

According to Statista.com 59% of the global population were active Internet users. That’s over 4.5 billion people with a 95% internet penetration rate coming from Northern Europe. 96% of all UK households now have Internet access.

A life without the Internet is almost unbearable but with every new Internet service means more data. The Cisco Global Cloud Index forecasts that 92% of all workloads will be in the Cloud by 2020. More data means more data centres and this means more electricity consumption. Leading digital companies, like ourselves must not only be aware of this but take steps to minimise our carbon footprint so that we can pass that ‘reward’ on to our customers.

By using our Carbon Neutral Website logo, you are showing your customers that you are using eco-friendly digital services and are taking an environmentally responsible approach to business.

Ready to get started?

It starts with you…